LinkedIn has evolved far beyond a digital resume. For mission-driven leaders like Michael Capiraso, it’s a powerful platform to inspire, connect, and create lasting impact. As the former CEO and President of New York Road Runners and current Advisory Board member at Still I Run, Michael has built a career on purpose-driven leadership—and he believes LinkedIn is one of the most valuable tools for amplifying that mission.
Here, Michael shares his top tips for mastering LinkedIn as a mission-driven leader.
- Lead With Your “Why”
Mission-first leaders should always make their core purpose clear. “Your headline and about section should reflect what you stand for,” Michael says. Whether it’s mental health awareness, community wellness, or running as a tool for healing, don’t shy away from passion. Let your “why” shine through. - Tell Stories That Move People
“People connect with authenticity,” Michael notes. Sharing personal stories—such as moments from his journey with Still I Run or his commitment to mental health—helps others relate and engage. Use LinkedIn posts to highlight milestones, lessons learned, and the impact of your mission. - Be Generous with Recognition
Mission-driven leadership is rarely a solo act. “Celebrate others—teammates, partners, supporters. It’s a sign of strength, not ego,” he explains. Shining a light on others in your network strengthens relationships and builds community around your cause. - Use Video to Share Your Voice
Video—especially short-form—can humanize your message. Michael encourages leaders to share brief reflections, behind-the-scenes clips, or even collaborative pieces with nonprofit partners. “It doesn’t have to be polished—just authentic and intentional.” - Stay Active and Stay Real
A static profile won’t build connections. “Engage with others genuinely. Comment, congratulate, share insights,” Michael recommends. Consistency and sincerity are key to building trust and growing your reach. - Align Action with Presence
Finally, Michael believes your LinkedIn presence should reflect your real-world actions. “When your online voice matches how you lead offline, people take notice—and they follow.”
As Michael Capiraso continues to champion mental health through movement and meaningful connection, his approach to LinkedIn offers a roadmap for leaders looking to make a difference. Purpose isn’t just something you lead with—it’s something you live out, one post at a time. For more such insights you can check out Michael Capiraso’s LinkedIn!